How the Department Store Sells

Any time you step into a department store, you find something in common? Yes, the Floor Plan.

Usually, the first floor is for the cosmetics, Jewelry; the second floor is women's wear; the third floor is men's wear; the fourth floor is sports wear. Although it's not exact the same in every department store, but the order seems to be the same everywhere. You think this is a coincidence?

I don't think so. The floor plan is based on consumer behavior, and definitely is the best for department stores.

First floor: Cosmetics and Jewelry. It's the best way to attract women consumers who are considered as the main target customer by department stores. Once they are in the store, there's the chance to make money.

Second floor: Women's wear. Third floor: Men's wear. Every time men want to buy clothes, they usually have their wives or girlfriends accompany with them. Before step onto the men's floor, you have to step onto the women's floor first. Oh! Another chance to make money!

Top floor: Sports wear. The top floor is the most inconvenient place for shopping. But people who buy these stuff don't care.

Now you see why they have the similar floor plan. Next time, pay attention and see if I'm right.